
Amplifying Environmental Diversity.
Amplifying Environmental Diversity
JOIN OUR COMMUNITY
"The Green Movement remains overwhelmingly White¹." It's time to bring other voices into the conversation.
We are on a mission to transform the narrative for underrepresented environmental leaders and produce content focusing on the stories of communities of color and other marginalized voices worldwide.
We are proud to be a women and BIPOC-founded purpose driven media company.
-
NBC News, Jan. 13, 2021, Erik Ortiz. The 2020 Green 2.0 Transparency Report Card reflects data collected from the 40 largest NGOs and 40 largest foundations [worldwide] reported over the previous 4 years on the number of women and people of color on their full-time staffs, senior staffs, and boards.
“The traditional environmental movement has a diversity problem.”
Van Jones, CNN
Problem
AS YOU READ THIS, GLOBAL CONSCIOUSNESS IS DOMINATED BY THE CLIMATE CRISIS.
Yet, the media has failed to amplify the voices of those from communities most impacted worldwide and distribute this critical information to a mass audience in a simple, authentic, optimistic & entertaining way.
Historic injustices have left Black, Indigenous, and People of Color (BIPOC) communities more vulnerable than White communities to heatwaves, extreme weather events, and environmental degradation.
Solution
Forget climate doom, we want people to fall in love with the planet.
Earth Tones is the only environmental publication platform that is focused on the lived experience of people of the global majority worldwide.
The climate crisis has no borders so neither do we. Our diverse pool of Earth Tones creative and specialist talent will span all 10 ecological biomes.
We will tackle important environmental issues through optimistic storytelling about Travel, Fashion, Music, Architecture, Wildlife, and Gastronomy.
Product
creating cross-platform content
Telling easy-to-consume environmental stories for (and by) people of color.
From the onset Earth Tones will be a multi-platform brand, creating deep connections with our community at every stage of their media consumption cycle:
360 degree storytelling across digital, podcast, live events, TV & film, ecommerce and a talent agency.
digital
digital
podcast
podcast
live events
live events
tv & film
TV & Film
Ecommerce
ecommerce
Talent Agency
Talent Agency
Founders
Meet the Founders,
Aliya & Aliza
Founded by two industry experts and sisters: Aliya Jasmine, an award-winning veteran environmental journalist and TV host (NBC, Discovery, MTV) and Aliza, a landscape architect, urban designer and scholar (Harvard, IFLA.) Over 25 years of combined experience in media and design has led these sisters to specialize in blending top tier interdisciplinary knowledge to clearly translate conceptual and built projects into multimedia productions about individuals, communities and the value of the ecosystem.
OUR TEAM
Together, we have worked with some of the world's most recognized media and technology brands, environmental organizations and academic institutions.

















